How a Membership App can Drive Recruitment and Engagement

While mobile apps are often associated with event engagement, forward-thinking associations are broadening their scope. Explore how a year-round membership app can cultivate daily engagement, driving recruitment and retention for your organization.

Understanding Member Needs

Membership entails more than just event participation. Ideally, associations need to maximize member engagement in order to meet the needs and expectations of its membership. Expecting an event to satisfy all the promised benefits and values of association membership is short-sighted and unrealistic.

Discover the multifaceted reasons members join associations and how a comprehensive mobile app addresses their diverse needs.

What motivates members to join your association?

While there are a variety of motivating factors driving membership, these are the top ten primary reasons we’ve observed firsthand:

1. Networking with peers in their field

2. Accessing specialized information and resources

3. Learning and implementing best practices

4. Pursuing continuing education opportunities

5. Attending conferences and industry events

6. Achieving certification and professional recognition

7. Advocating for shared interests and causes

8. Accessing industry publications and research

9. Enjoying discounts on products and services

10. Gaining prestige and affiliation with the association*

Meeting Member Expectations

Explore how a mobile app can cater to members’ top priorities, from networking opportunities and specialized information access to continuous learning and conference support.

TECH TIP: TripBuilder Media’s Mobile365 solution features a Member Directory with matchmaking capabilities, allowing your membership to network with each other throughout the year and connect with members who share their interests. Given that member networking tops the list of reasons to join a membership, the value of a mobile membership app is already clear.

Explore how TripBuilder Media increased member-to-member communications all 365 days of the year by downloading our NAIOP Washington chapter case study.

Enhancing Member Benefits

Discover how a mobile app extends the association’s offerings, providing value-added benefits like certification tracking, legislative advocacy tools, and access to publications and discounts.

TECH TIP: Mobile365 makes it easy to share new publications, like newsletters, throughout the year, while also supporting a robust archive of past issues for an easily accessible member resource. The Hot Topics feature enables users to enter two-way conversations about the issues particularly pressing to the association, which includes advocacy initiatives.

Review more ways to increase engagement and enhance the member experience using a membership app by downloading our whitepaper, 10 Ways to Increase Member Engagement with a Mobile App.

Building an Engagement Structure

To establish lasting engagement habits, associations must leverage various channels beyond events. A year-round mobile app, like Mobile365, serves as a foundational tool, integrating communication and engagement strategies seamlessly.

TECH TIP: Between year-round targeted push notifications and messaging, built-in event apps, a robust event calendar, and the availability of leadership and staff to connect and communicate with members, Mobile365 is an ideal membership app to increase recruitment and enhance engagement.

Leveraging Additional Features

Beyond basic functionalities, delve into the additional capabilities of a membership app, such as revenue generation through sponsorships, robust analytics for informed decision-making, and comprehensive event management tools.

TECH TIP: Don’t put all your eggs in one basket. Leverage year-round sponsorship revenue with Mobile365 to increase non-dues revenue outside of standalone events. The availability of rotating banner ads on every screen within the app, along with a timed splash screen, and extra integrated opportunities are attractive to sponsors who can easily get their brand in front of your membership consistently.

Expanding Association Services

Explore the diverse range of services a mobile app can offer, including job listings, leadership directories, committee management features, and seamless communication channels.

TECH TIP: Facilitate easy communication and collaboration among committee members, and empower your chapters to stay engaged and accomplish more with Mobile365’s Committees and Chapters features.

Embrace the transformative potential of a year-round membership app to elevate member engagement and drive organizational growth. With its versatility and comprehensive functionalities, a mobile membership app will prove to be the cornerstone of your association’s success.

To learn more about Mobile365, request your demo today!

*”Components in Membership Marketing Whitepaper,” Marketing General Inc.

Marie Smith
Marie Smith

Marie Smith is a Marketing Manager with Community Brands. She is passionate about giving back to her community and has always been involved with membership organizations from being a Girl Scouts of America troop leader volunteer, to a Parent Teacher Association President and VP of Membership, most recently. Marie is passionate about creating special experiences for customers and future customers throughout their experiences with our products and resources. In her free-time, Marie is equally passionate about spending time with her family, gardening, listening to live music, and enjoying good food.