About the speakers

headshot of Pam Loeb

Pam Loeb

Principal, Edge Research 

As a Principal at Edge, Pam works regularly with marquee brands to design studies and provide insights that drive their business, co-managing the firm’s Education, Health & Wellness, and Philanthropy practices. Pam is passionate about helping membership with their unique challenges, including member development and retention, public education, and advocacy. Over the last 30 years, she has managed hundreds of studies for NGOs and professional associations to improve their communications and public awareness efforts. Pam has co-authored and presented several public sector-wide studies, which have been featured in The Wall Street Journal and USA Today. 

headshot of Tirrah Switzer

Tirrah Switzer

Senior Director of Product Marketing, Community Brands 

Tirrah is a product marketing enthusiast, borderline obsessed with keeping up to date with technology trends and understanding the challenges associations face. Tirrah is the Senior Director of Product Marketing with Community Brands. She is the co-author of eight research studies on member engagement and loyalty, association digital evolution trends, and a benchmark report on small-staff associations. 

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Cecil Cross