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On-Demand Webinar
2024 Association Trends Study
A New Era of Associations
As technology continues to rapidly evolve, adapting and adjusting to the changes along with the new member experience is crucial. Learn how association professionals are leveraging technology to provide greater member value, addressing the constantly changing needs of members, and how their attitudes and outlooks about technology have changed.
Momentive Software and Edge Research share our findings of the 2024 Association Trends Study. We’ll examine the transformational power of technology and its role in shaping the future of member engagement and association growth.
About the speakers
Tirrah Switzer
Senior Director of Product Marketing
Tirrah is a product marketing enthusiast, borderline obsessed with keeping up to date with technology trends and understanding the challenges associations face. She is the co-author of nine research studies on member engagement and loyalty, association digital evolution trends, and a benchmark report on small-staff associations.
Pam Loeb
Principal, Edge Research
As a Principal at Edge, Pam works regularly with marquee brands to design studies and provide insights that drive their business, co-managing the firm’s Education, Health & Wellness, and Philanthropy practices. Pam is passionate about helping membership with their unique challenges, including member development and retention, public education, and advocacy. Over the last 30 years, she has managed hundreds of studies for NGOs and professional associations to improve their communications and public awareness efforts. Pam has co-authored and presented several public sector-wide studies, which have been featured in The Wall Street Journal and USA Today.