How to take your online community to the next level with a mobile app

Building and Elevating Your Online Community with a Mobile App 

An online community is an invaluable tool for fostering connections, sharing ideas, and nurturing a sense of belonging. To build and elevate online communities to new heights, a mobile app can be a game-changer.   

Let’s explore the benefits of building an online community by outlining the steps to elevate it through a strategically developed mobile app 

Start with a strong online community

A thriving online community is the cornerstone of success. Begin by defining your community’s purpose and identifying your target audience. Understanding the essence of your community sets the stage for a robust foundation that can seamlessly transition to a mobile app.  

Tip: Read this blog on Building and Sustaining a Thriving Online Community to learn how to build an Online Community. (in progress)

Identify the need for a mobile app 

Recognizing the right time to introduce a mobile app is crucial. Increased member engagement and a demand for mobile access are key indicators. As your community flourishes, the convenience of a mobile app becomes increasingly relevant. 

Even so, according to Community Brands 2023 Association Trends Study, just one-quarter of association professionals actually have an engagement strategy.  

Start to imagine how to leverage a community engagement platform like a mobile app by downloading our whitepaper:  10 Ways to Increase Member Engagement with a Mobile App.  

You’ll access valuable insights to elevate your community including communicating in a streamlined environment and facilitating networking to strengthen that community.  

Define mobile app objectives

Outline clear goals for your mobile app. Whether it’s boosting member engagement, improving accessibility, or exploring new revenue streams, having specific objectives guides the development process and ensures the app aligns with your community’s vision.   

Budget and resource allocation 

App development requires careful financial planning. Budget for development, maintenance, and marketing to ensure a sustainable and successful launch. Proper resource allocation is essential for meeting your objectives and maintaining the app’s long-term viability. 

Click here to watch our thought leadership webinar, Beyond budget approval: Next steps for successful software selection

App development and features 

Explore essential features for your community mobile app, such as member profiles, real-time notifications, discussion boards, and event integration. Each feature should enhance the user experience and contribute to the overall value of the community. 

Choosing development partners 

Selecting the right development partners is critical. Evaluate whether in-house development or outsourcing aligns with your goals and resources. The right team can make a significant impact on the success of your app.  

When choosing the right mobile app development partner, be sure to take a look at their references and portfolio: “The ratings and reviews provided by previous customers serve as evidence of the quality of work and the level of expertise in mobile app development that you seek.” 

“The team at TripBuilder Media has been amazing. I can’t imagine a better mobile app development and maintenance experience than what I have experienced with TripBuilder Media.” — LEAGUE OF CALIFORNIA CITIES

App design and user experience (UX) 

Prioritize a user-friendly design that emphasizes simplicity, easy navigation, and mobile responsiveness. A well-designed app ensures that users have a positive and enjoyable experience, encouraging regular engagement. 

“My client had not had the best experience with past mobile apps … TripBuilder Media knocked it out of the park!” — ASSOCIATION MANAGEMENT CENTER

Testing and feedback 

Rigorous testing is essential before launch. Encourage feedback from early users to identify and address any issues. A thorough testing phase sets the stage for a smooth and trouble-free user experience. 

Launch and promotion 

Craft a comprehensive launch plan that includes marketing and promotion strategies. Building anticipation and encouraging members to download the app are crucial steps in ensuring a successful launch. 

Member training and support

Provide resources and guides to help members get started with the app. Establish channels for support and assistance, ensuring a seamless transition for all users. 

TripBuilder Media has more than 25 years of experience empowering leading organizations with the tools they need to refine how they communicate and engage. Our dedicated team of experts guide every step of your journey to make sure your community engagement platform optimizes the member and attendee experience. 

Monitor and gather data 

Utilize data analytics to monitor app performance. Insights gathered from user behavior and engagement can drive improvements and inform future strategies.  

Tech Tip: TripBuilder Media provides users with actionable data to better optimize and nurture future events by allowing organizers to measure their event’s impact in real time.  

Member engagement through the app 

Explore strategies for increasing member engagement within the app. Gamification has proven to advance member engagement, along with member-generated content, and discussion forums, all of which contribute to a dynamic and vibrant community experience. 

Download our whitepaper featuring STLE, which has depended on TripBuilder Media’s mobile solutions, like Mobile 365™, which resulted in a 97% increase in member engagement.  

Feedback loop and iteration 

Acknowledge the iterative nature of community and app development. Embrace feedback from members to drive continuous improvement, ensuring the app evolves to meet the changing needs of your community. 

Tech tip: With TripBuilder Media, organizers can do this before, during, and after their event by collecting feedback at every step to troubleshoot where the app might not perform as expected.  

Measuring success 

Define key performance indicators (KPIs) to assess the app’s success. Align these metrics with your defined objectives, providing a clear picture of the app’s impact on your community. 

Transitioning your online community to the next level with a mobile app is a strategic move that promises enhanced member engagement and community growth.  

Trust TripBuilder Media to elevate your online community 

Consider this comprehensive guide your roadmap to navigate the intricate process, ensuring a seamless experience for your members and the achievement of your community goals.  

“TripBuilder Media has one of the best approaches to customer service of any vendor we work with. They take the time to understand each individual need as well as our overall goals. We would recommend them to anyone.” — RAYMOND JAMES

Embrace the power of technology in an innovative mobile app to build a stronger, more connected community for the future. 

Request your demo to get started!  

Marie Smith
Marie Smith

Marie Smith is a Marketing Manager with Community Brands. She is passionate about giving back to her community and has always been involved with membership organizations from being a Girl Scouts of America troop leader volunteer, to a Parent Teacher Association President and VP of Membership, most recently. Marie is passionate about creating special experiences for customers and future customers throughout their experiences with our products and resources. In her free-time, Marie is equally passionate about spending time with her family, gardening, listening to live music, and enjoying good food.